This article isn't for shoppers. It's for people who make their own products: beekeepers, sauce makers, winemakers and churchkhela makers. If you sell at the market and to people you know, and want to reach customers in Tbilisi and tourists, here's how it works with us.
What we do for producers
You can sell online on your own: a social media page, chatting with customers, delivery through friends. But that's a second job. We take it off your hands:
- we create product listings with photos and descriptions in Russian, English and Georgian;
- we set up your producer page in the “Farmers” section, like the one for the CH'VENTAN winery: who you are, where your farm is, what you make;
- we take orders, answer customers from 9:00 to 21:00 and deliver across Tbilisi;
- we write about Georgia's regions on our blog: each regional guide ends with a section on what to bring back from there, with links to products. For example, our guide to Kakheti.
You keep your own customers. We don't ask you to give up the market or direct sales; we add one more channel.
Who we're looking for
People who make products that keep well and travel well:
- honey and other bee products;
- spices, salt, sauces, adjika, tkemali;
- churchkhela, fruit leather, dried fruit, jam;
- wine from small wineries;
- tea.
You can sell cheese through us too, but only by pre-order: we don't keep it at our warehouse, we pick it up from you once a customer places an order.
You don't need a big farm. What matters more is that the product is consistent from batch to batch: a customer who liked the first jar will come back for a second and expect the same taste.
What to have ready for the first conversation
- A label. Ingredients, shelf life, storage conditions, the producer's name and address. We don't list food products without one: buyers have a right to know what they're eating.
- Registration. In Georgia, food products can be sold once the producer is registered with the National Food Agency. If you're not registered yet, ask us and we'll tell you where to start.
- Photos. Phone photos are fine: your farm, the process, and you, if you don't mind. Buyers trust a person more than a jar on a white background.
- A short story. Where you are, how long you've been doing this, what matters to you in your product. A few sentences is enough; we'll ask about the rest.
- Numbers. Your price to us and how much you can supply per month.
How it works
- You apply through the form on the site.
- We get in touch, ask some questions and request samples.
- We agree on terms: price, volume, how we collect the goods.
- We prepare the product listing and producer page and agree on the text with you.
- Your product goes live on the site in three languages.
We discuss terms with each producer individually and lock them in before we start, so there are no surprises later, for you or for us.
Why this matters beyond you
Most farms in Georgia are small family farms, and many of them sell their harvest to middlemen at whatever price the middlemen set. Where producers have a choice of who to sell to, they do better. More on this in our article on Georgian farmers.
Buyers benefit too: they know who made their honey and can go back to that same producer.
In short
- We're looking for producers of honey, spices, sauces, churchkhela, fruit leather, wine and tea: things that keep well.
- We handle listings in three languages, your producer page, orders and delivery across Tbilisi.
- For the first conversation, you'll need a label, registration, a few photos, a short story and your numbers.
- Apply through the form on the site; we lock in the terms before we start.